Why is the Domain so Important.


Finding a domain name that’s easy to type is critical to online success. Your website helps establish your business’s brand and credibility. The domain is often the first thing clients see, so find a domain that fits your business.  It quickly becomes part of your company branding.

Helpful Hints at Selecting a Domain

  1. Keep it Easy

If your domain name is long and complex, you risk customers misspelling it. Short and simple is the way to go. If you use slang (u instead of you) or words with multiple spellings (express vs. xpress), it might be harder for customers to find your site. Hyphens, numbers, or dashes open up the available names, but they quickly can become  a real problem because they the client may not know this and may end up not finding you or worse, go to a competitors page. Choose carefully if you go this route.

  1. Know your keyword and target audience.

To help potential clients find you in searches, choose a domain name with keywords related to your business. For example, if you are a contractor, you might want to purchase a domain name like www.yournameconstruction.com.

The Right Domain Will Help You It helps improve your rank on search engines (which increases traffic) and just makes more sense to your customers. If your business is local, consider including your city or state in your domain name to make it easy for local customers to find and remember. Example: PhoenixGlassRepair.com.

  1. Make it brandable.

Brandable, meaning when you hear the domain name, when you hear yourself or someone else say it, does it sound like a brand, or does it sound like a generic? There are millions of registered domain names, so having a domain that’s catchy and memorable is essential. Once you’ve come up with a name, share it with close friends to make sure it sounds appealing and makes sense to others.

  1. Use an appropriate domain name extension

Extensions are suffixes, such as .com or .net, at the end of web addresses. These can have specific uses, so make sure to choose one that works for your business. The .com domain extension is far and away the most popular, and it shows stability and strength, but if you are going for a new modern feel, .biz, .co, or other extensions may be more modern sounding. new generic top-level domains — like .photography, .nyc and .guru — offer a great opportunity to register short and highly relevant names. And here are some other top extensions and how they’re often used:

  • .co : an abbreviation for company, commerce, and community.
  • .info : informational sites.
  • .net : technical, Internet infrastructure sites.
  • .org : non-commercial organizations and nonprofits.
  • .biz : business or commercial use, like e-commerce sites.
  • .me : blogs, resumes or personal sites.
  1. Protect and build your brand

To protect your brand, you should purchase various domain extensions, as well as misspelled versions of your domain name. This prevents competitors from registering other versions and ensures your customers are directed to your website, even if they mistype it. There is no rule that says you only need to own one name, you can always redirect each domain you own to the same home page

  1. Act fast

Domain names sell quickly. Thankfully, they’re also inexpensive, so register your favorite domain names as soon as possible.


If you would like our assistance in helping you research a proper domain name, please click here and we will be more than happy to give you our professional expertise in kicking off your business