Effective Logo Designing
What makes a good logo? The common question that every business or organization needs to ask. Logo design is not an easy process, trust me, that’s a misconception. It is an important issue that can carry strong economic results or consequences. More often than not, a logo is more identifiable than your company’s or brand’s name.
Will it be eye-catching? Complex yet simple? Does it portray the right message? Does it actually bring in a professionalism that represents your brand or image? All very good questions. Here are some basic tips and advice on creating an effective logo.
Advice for Effective Logo Designing
- It’s ok to be passionate, but think it through – If you are like me, once my creative passions get going, I hit the ground running. My mind is already made up and my passion clouds my judgement. Even if your mind is made up, still research minor tweaks and varieties and put them side by side. Conduct an informal survey by bouncing these choices on many different friends or work acquaintances. As passionate as you are, don’t assume they will love it or that the message is what you are trying to portray.
- How will it look at different sizes? – From a tiny Favicon to a huge billboard and all in-between, your logo needs to look good. A favicon is a tiny file that show up on the top corner of the webpage. Make your logo designs different sizes. Put it on your big screen TV and shrink it to a thumbnail size. Does it still say the same message?
- How will it look if the colors are altered? – With so many devices and screens out there to view your logo, your logo will look different or will be portrayed with alterations to the color. Sometime in the future, your logo may appear in a black and white print setting or with a low light cell phone camera. If your logo has to look a certain way with just the right colors, you may need to reanalyze it or tweak it so that it will look good with any device or any lighting. Test your logo by printing it out in black and white. Or all one color. See if the message of the logo is still clear.
- Simple but with Design tweaks – A simple logo design allows for easy recognition and allows the logo to be versatile & memorable. Add little tweaks and shadowing to make the Logo come to life but the adjustments should never take away from the simplicity. This will ensure that even if the logo does not appear exactly as intended with the right color and light, that it will still be recognized. Think of the simplicity of the Golden Arches of McDonalds, or Pepsi, or Monster. Coke uses a font with a swirly line in it.
- Don’t Copy, Imitate, or make it similar – be uniquely identifiable. Having a log that is similar to someone else is not only many times illegal, it is also very damaging to them and to you. You will lose business, portray yourself poorly, and may end up in a legal lawsuit for damages.
- Don’t use standard font – Change it up if you are using text. There are over a million fonts to choose from, Find something unique and fresh, yet symbolizes what your company has to say.
- Get ideas from online sites – but don’t buy them unless you plan on adjusting it. These websites like Dribble, Flickr, Envato, Graphic Stock, Free Logo Design, Logo maker, or many others who have 1,000’s of logos that they have made, but understand that they sell these image to as many people as possible without any exclusive rights.
- Keep all of your sketches, files, designs. – Even if you use a software like illustrator, Photoshop, or any other image software, Save files in levels or versions.. Save every drawing and sketch too. Sometimes after multiple versions, you lose focus. At times, an older version can be combined with the latest version to create something new and edgy
- Color is key – When taking the brand’s personality into account, you have to think about every aspect of the image. Bright and bold colors may grab someone’s attention, but could also seem brash; muted tones exude sophistication, but could be overlooked. Every color has a different implication and can bring nuance to your message — don’t fall into the trap of conveying the wrong message because of a simple brush stroke. The Logo Company released an article “The Science Behind Colors” and an infographic displaying The Psychology of Color in Logo Design. Here’s a quick break-down:
- Red: energetic, sexy, bold
- Orange: creative, friendly, youthful
- Yellow: sunny, inventive, optimism
- Green: growth, organic, instructional
- Blue: professional, medical, tranquil, trustworthy
- Purple: spiritual, wise, evocative
- Black: credible and powerful
- White: simple, clean, pure.
- Pink: fun and flirty
- Brown: rural, historical, steady
- Research and do not be afraid to seek help. Of course, you need to know as much as you can gather. This is your baby you are forming. Your business. An extension of you that you want to share with the world. Take things as far as you want to take them. Keep one thing in mind… you cannot be a master at everything. Sometimes it is better to focus on what is uniquely YOU and leave other things to those who are capable of those things.