What is Autoposting

It’s 1:00 AM and you have worked all day and even into the night. You’re tired but you forgot to do something.  You realize that all of a sudden that you forgot to post anything new for the day in your blog and social media account. Oh yeah, the next greatest blog of all time just popped into your head a little earlier but it is foolish to do it now. Do you post it right then and there when the world is sleeping and no one will see your genius article, or wait till the next day when your idea is not forgotten and you are jammed up with another days work?

 

This among other reasons is why autoposting was invented. The right content at the right time. With autoposting, you can write it anytime, and program it to post to your blog and all of your social media sites when the time is right. When you get the highest percentage of views. Among other things, if you get far enough ahead, or like I do, get caught in information teaching mode and write, 10 articles at one time, then put it off into the future when I have to switch hats and actually run the business.

We all know that blogs, and all social media needs constant contact. The viewing time on any one post is limited, and it takes time for the search engines to crawl it. We all know how crucial it is to plan ahead and constantly be in the minds of all of our viewers or customers. But sometimes, you have to deal with the “now” factor. Shipping, bookkeeping, direct sales, etc.… We find ourselves caught in a loop.

What are the best autoposting software(s) – Here are the top autoposting software’s available today. Most are under the WordPress format as this seems to be the format that makes autoposting a lot easier (just another reason to use WordPress)

  • Hootsuite- Arguably, this is the most popular auto posting application. It has integrations for most major social media platforms  including Twitter, Facebook Profiles and Pages, LinkedIn Profiles and Groups, and Google +.  With basic account, you’ll have message scheduling and can set up 5 social networks. Its pro version has unlimited social networks. What makes Hootsuite one of the best autoposting programs is the social analytics. There are a whole slew of reports and analytics you can use to track.
  • TweetDeck- like Hootsuite, the TweetDeck application lets you view feeds from multiple social media accounts on one dashboard. You can post to different accounts on different platforms with just a click. Unlike most autoposting software’s, which are a browser-based application, TweetDeck can be downloaded onto your computer. You can also create a column for your competitors, so you can monitor their activity.
  • Buffer- One of the newest addition to the social posting arena is Buffer. You can only add the three major social media platforms (Twitter, LinkedIn, and Facebook – including brand pages) but what Buffer lacks in integration, it makes up for in ease of use.
  • Jetpack Publicize- Publicize is part of the popular Jetpack plugin. It’s an obvious choice for automatically sharing your posts on several social networks at once, since many blogs are already using Jetpack. You can currently share to Facebook, Twitter, LinkedIn, Tumblr, and Yahoo. Setup is easy and done via the Sharing sub-menu under Settings. You can choose which posts to share and which social networks to share to on a post-by-post basis. The rest of the Jetpack plugin is also very useful as it offers speed, functionality, and security. Truly an amazing free program.  Our Choice at Turnkey web and marketing if you are running a WordPress site and you want to manage it yourself
  • WP-AutoSharePost – This plugin is a bit more technical than Jetpack Publicize, since you’ll have to create a Facebook app and Twitter app in order to share your posts. However, it supports Bit.ly URL shortening, which is great for tracking your links. Additionally, the plugin grabs comments from Facebook (related to the post) and adds them to your blog comments section.
  • 1-Click Retweet/Share/Like –  1-Click is a plugin with many features, including the option to automatically share your blog posts on 30+ social networks. You can automatically share to: Facebook, Twitter, LinkedIn, Delicious, Diigo, Tumblr, Foursquare, and more.
  • SocialPublish – SocialPublish shares your blog posts to Facebook and Twitter as soon as they’re published. You don’t have to create any Facebook or Twitter apps to use this plugin. Simply sign up for a SocialPublish account (it’s an actual Web service) and then connect your accounts. Like Jetpack Publicize, you can choose which social networks to share to for each post. You can also choose to add a custom message, but it’s not required.
  • NextScripts: Social Networks Auto-Poster – NextScripts is by far the best plugin for auto-posting to numerous social networks. It supports 18 social networks (more coming soon), including Facebook, Instapaper, Google+, LinkedIn, Pinterest, StumbleUpon, Tumblr, Twitter, YouTube, and more. You can even post to multiple accounts on the same social network (i.e. multiple Twitter accounts, multiple Facebook pages). The plugin makes 100% white labeled posts, meaning the posts will look as if you posted them directly – no “shared via NextScripts.com” or “posted by SNAP for WordPress” messages in your posting.
  • Dlvr.it – Dlvr.it is a web based service as opposed to a WordPress plugin, for those who do not choose to run WordPress.  Dlvr.it supports Twitter, LinkedIn, Facebook, Tumblr, and App.net. Once you sign up, simply enter your RSS feed, choose the social network you want to post to, and you’re all done. Dlvr.it also lets you post to Google+ Pages, but only if you upgrade to a Pro or Ultimate plan. There basic plan is a simple and free service to use to get your latest blog posts delivered to your social media accounts.
  • Argyle Social – Argyle Social allows you to schedule and publish updates across top social networks like Facebook, Twitter, and LinkedIn. You can also have your latest blog post automatically delivered to those social networks using your RSS feed. They even offer a way to brand your updates. Instead of seeing that the update comes from Argyle Social, you can have your brand name appear instead with a link to your website. Argyle Social includes a lot of additional features for enterprises and agencies, including analytics, social ROI measurement, and collaboration options. The most expensive Pricing starts at $300 per month. But it has all the bells and whistles and is second to none.

Additional Tips

  • Don’t stop doing manual posting – You always have quick thoughts, ideas, or specials you need to manually post on social media sites – Going overboard with auto-posting is never a good idea. When you treat Facebook and Twitter like an RSS feed, your fans and followers will flock elsewhere in a heartbeat. Social Media autoposting should be a compliment to your Social Media presence, not your primary and only postings.
  • Follow Social media etiquette- This demands that those delivering content also understand the uniqueness of each social network. For example, Facebook fans don’t want to see a post littered with Twitter hashtags.  And your LinkedIn connections, well, they don’t want to follow links to videos and photos of your brother’s son’s visit to his first haircut.
  • EdgeRank – Facebook uses an algorithm called EdgeRank to determine which updates are shown in your fans’ news feeds. One thing that EdgeRank has the potential of doing is lowering the value of an update from a third-party tool and prioritizing updates that are made directly on Facebook. This is a rumor now, and we have seen no evidence of this yet but we are keeping a close eye on it that it never becomes true.

If you need any assistance or have any questions, please feel free to contact us or get a custom quote