What is SEO? Search Engine Optimization!

What is SEO? Search Engine Optimization!

(Last Updated On: May 13, 2017)

What is SEO? Search Engine Optimization!

SEO stands for “search engine optimization.” This can be described as the process of optimizing your web page or website for search engines. The search engines use an algorithm to search for a couple of different things to list a site in the search results when an internet user types in a particular set of keywords.

The internet users type in keywords related to their search on the search engine when they are looking for products or SEO services. For instance, if a user were looking for the best internet hosting company in California, they would type in “best internet hosting company in California” into the search engine and the search engines would present them with lots of results that it feels will satisfy the needs of the user. Search engine optimization is just optimizing a website so that it can be ranked on search engines result when certain keywords are searched on the internet.

How To Find The Right Keywords For A Specific Business?

There are many online tools that one can use to find the right keywords such as Google’s keyword planner. With Google keyword planner, you can type in any set of keywords or phrases and the tool will tell you a lot about the keywords like how many times the keywords are searched on the internet in a month. Google planner allows you to type in variations of keywords and the planner will also come up keywords or phrases that are very similar to the keywords you are typing in. You can also use Google planner to find out the keywords or phrases that users are using when they are searching for a particular product or service.

What search engine’s algorithm look for?

The most important things that search engines are looking for when ranking your website are keyword density, back links, and titles. The body of your web pages needs to have all these essentials in them. If you want to rank for this term “Best internet hosting company,” then the title of the web page or post that is being optimized should start out with these keywords. Much like the example that was given earlier, “best internet hosting company in New York

When you have determined the keyword for your post, the next step would be to implement the keyword within the body of your content. Keyword density means how many times the keyword appears within the content; webmasters are advised to make sure that the keyword appears at least around 2-4 percent for search engines to see it as relevant. Make sure that you do not add the keyword fewer times or too many times because the search engines might see your content as either spamming or not relevant enough.

Another important factor is backlinks. These are simply links from other websites that are related to your site. For example, let’s say you want to create a blog post about hosting because you are trying to build a back link to an internet hosting website. You would write a blog post that has the internet hosting related kTurnkey design SEO solutioneywords in it and then you will put the link of the site that you are trying to build the backlink to within the body of the blog post.

The search engines will then read that blog post and finds out that your post is related to the website you linked to and that both your website and the website have similar keywords in them. You can just link to any website, but ensure that it is a high-quality site. You can research about backlinks and how to build them to know more about the topic.

Final Thoughts

Search engine optimization is simply a method of connecting internet users to the products or services they are searching for. When your keywords, titles, and backlinks are relevant to a user’s search, then your contents and website will rank high in search engines results and users searching for the products and services related to your business will find you.

 

 

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