Video and Images in Social Media
Why use images in Social Media – When you’re scrolling through your social media networks, what’s the first thing to catch your eye? Is it a beautiful poem? A recipe to the best meal you ever had? The formula to make a million dollars or end world Hunger? Chance are, you saw a beautiful flower to set the tone before you read the poem. You saw a video of a plate full of food that looks good. Or an image or video of Children that are malnourished in a foreign land. The Image and the moving of images in the video. This is the reason you stopped a moment to take a look at what was written.
It is no secret, whether you are looking for recognition, increased sales, or you want to bring attention to an important issue, Images in Social media offer a significant increase in people stopping for a moment to hear what you have to say. Recently I read that the average attention span has shrunk down to 8 seconds. The study was originally done by Microsoft and has been confirmed by many doctors and universities over hundreds of studies. 10 years ago the span was 12 seconds, and though there is no official study, I can imagine that it was as much as 20 – 25 seconds 100 years ago. And scrolling through hundreds of topics every second on social media, how do you get them to stop? And if they stop, how do retain someone’s attention for that few precious 8 seconds before they move on?
What does the Eye see on Social Media?
According to MIT, 13 Milliseconds is what it takes for a person to comprehend or interpret a visual image. That’s kind of scary when you think about it. About 1/10th of 1 second and someone has already formed a judgment about what you are trying to say. How long will it take, even if you got someone to stop to accomplish the same with written text?
Even while writing this article, I know that out of 100,000 people, I will be lucky if 2,000 to 3,000 actually take that 13 milliseconds to form an opinion. Of that 2,000 to 3,000 people, the best I can hope for is 600 people to take the time to give me the full 8 seconds. I am not a cowboy nor watch a lot of rodeos, but I feel it might be easier to ride a bull for that 8 seconds than to get someone to stop that long to hear what needs to be said.
Therefore, Video and Images in Social Media marketing is mandatory if you want success.
Different types of Video and Images in Social media.
- Brand or logo images – Makes people aware of what you are offering.
- Behind the scenes – Images of your company at work portrays the image of work ethic and dedication.
- Screenshot images – Are good types of images to teach and build a trust with your customer that you know what you are talking about.
- Action Images – An image showing someone using your product is an action shot. This type of image provides a level of acceptance to use your product.
- A text over image – This is very useful if you are trying to get a company name or a slogan to be remembered.
Video and Image Social Media Stats to chew on:
- Cisco projects that global internet traffic from videos will make up 80% of all internet traffic by 2019.
- More than 60% of marketers and small business owners said they planned to increase investment in video marketing in 2017.
- Tweets with images receive 150% more retweets than tweets without images.
- BuzzSumo found that articles with an image once every 75-100 words received double the social media shares as articles with fewer images.
- Facebook posts with images see 2.3X more engagement than those without images.
- YouTube reaches more 18+year-olds during prime-time viewing hours than any cable TV network.
What size should my social media image be?
Each social media channel has different requirements as to what is the best size for an image or for a video. This is their recommended settings in order to optimize it for their website. Everyone is different. Of course you will lose business if half of your image or logo is cut of. Who want to lose trust from a potential client that way. Therefore, it’s that simple. Here are the guidelines for all of the major Social media networks
Twitter Social Media Images
- Profile photo: 400 × 400 pixels
- Header image: 1500 × 500 pixels
- Post photo: In-stream Photo: 800 x 400 pixels(2:1 ratio & up to 5 images per post)
Google+ Social Media Images
- Profile image: 250 x 250 pixels
- Cover picture: 1080 x 608 pixels
- Shared image: 497 x 373 pixels
Instagram Social Media Images
- Profile picture: 180 x 180 pixels
- Photo size: at least 1080 pixels wide
Facebook Social Media Images
- Profile picture: 180 × 180 pixels
- Cover photo: 851 × 315 pixels
- Desktop newsfeed: 470 x 246 pixels
- Mobile newsfeed: 560 x 292 pixels
LinkedIn Social Media Images
- Profile photo: 400 × 400 pixels
- Company logo: 400 x 400 pixels
- Company banner image: 1536 x 768 pixels
- Profile picture: 500 x 500 pixels
- Background photo: 1400 x 425 pixels
- Images for posts: 700 x 400 pixels
What size should my social media video be?
Thankfully, and mostly because of YouTube and Vimeo, Video are mostly all in a 16:9 ratio. In general, you need at least 720 pixel or 1080p. Most Video hosting sites will adjust the resolution accordingly based on the device your client is using. Therefore, uploading in HD 1080p will be scaled down accordingly. Because YouTube has the knowledge and expertise in this, the quality you lose will not be noteworthy. Even though 4K videos are on the market now, the bandwidth needs to stream is quite extensive and we are not quite there yet in 2017- 2018 technology.
Social Media Video Sizes
- 720p – 1280 x 720 pixels
- 1080p – 1920 x 1080 Pixels
- 4k – 3840 x 2160 (also known as 2160p)
- 8k – 7680 x 4320 (also known as 4320p)
YouTube Social Media Images
- Channel icon: 800 x 800 pixels (this will get rendered to 98 x 98 pixels.)
- Video thumbnail: 1280 x 760 pixels
- Channel art: 2560 x 1440 pixels – (Make sure you check the template as cropping varies widely from TV to mobile to desktop.)
Additional Tips for Images in Social Media
- Add your tagline to the image – not on top or below it in a caption. A well placed, but short, tagline within the image is much better than trying to attaching an entire explanation above it or below it in a caption. Therefore, our eyes in today’s internet will look right past the Caption Text.
- Show them, don’t tell them. – A simple concept but show what you can do or what you stand for. Telling them in words has very little effect. Much as when we were teenagers, we tune out the written text just like we tuned out our parents as kids.
- Use the highest resolution but optimize the image. – A poor quality picture will drive business away. It shows a lack of professionalism. Consumers will actually lose trust and confidence in you. Optimize the image is the practice of maintaining quality but in a format that loads faster. Please visit our page on optimization for more information.
- Original image and video content. – Do not use free images from free image sites. Because they have been used for hundreds of different messages and their resolution and picture quality is poor.
- Don’t get addicted to selfies. – If all of your imaging is about selfies or company selfies, one of 2 things will happen. One, you forget to ask for the business by portraying the product. Or 2. You come across as conceded.